Lilac & Grace Boutique

Brand, Assets for Website, Print & Social Media Design

The Project

Lilac and Grace Boutique is a women’s clothing store focused on inclusive sizing.
This is both a physical and online space where you’ll find everything from everyday essentials to standout pieces, curated for a variety of styles, sizes, and lifestyles.

The goal behind Lilac and Grace was to build a fresh, feminine identity that feels inclusive and welcoming to all women.
From the full website redesign to the styling and photography of each product, every element was thoughtfully crafted to create a consistent and inspiring experience.

Website Design & UI/UX

In collaboration with Design Fresh, we created the new Lilac and Grace Boutique website — a visually engaging and easy-to-navigate platform.

I carefully selected the color palette and fonts, and worked alongside the web designer to build a custom layout that captures the brand’s essence while offering an improved user experience.

The Inspiration

The new website was inspired by brands like ban.do and Nanamacs, known for their clean layouts and visually captivating design. We aimed to bring that same energy into Lilac and Grace’s site — a fresh and intuitive template with strong visual focus, where colors, imagery, and open space work together to reflect the brand’s unique style.

Color Palette

Visual Assets

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Visual Assets *

I was also in charge of creating the visual assets that bring the website to life. From product images and custom icons to background elements, sliders, and banner graphics — every piece was designed with a cohesive aesthetic to reinforce the brand’s visual identity.

SLIDERS

Newsletters

I managed the creation and scheduling of newsletters using Klaviyo, reaching our subscribers with consistent and engaging email campaigns.
Each week, I crafted newsletters to announce exclusive subscriber-only discounts, new arrivals, weekly promotions, and collection launches — always aligning visuals and copy with the brand’s tone and seasonal campaigns.